Designing for the Greater Good by Peleg Top
Author:Peleg Top
Language: eng
Format: epub
Publisher: HarperCollins
Published: 2010-06-15T16:00:00+00:00
T2H Advertising designed the campaign to build awareness of homelessness and drive philanthropic residents to the one local organization’s Web site. Nonprofit organization Street Reach Mission, a ninety-bed facility for emergency shelter an supportive services in the Myrtle Beach area, benefited from effort. The ads—which appeared on billboards, in magazines and newspapers—featured both professional talent as well as area homeless individuals. The amateur models told of their experiences and brought the reality home to the T2H creative team: principal Thompson, associate creative director Tim Parry, copywriter Daniel Stevenson and photographer Matt Silk.
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